History of Labeltronix
click any year to change view “Offset quality” is the printing industry’s gold standard. Until now, that quality was
only attainable from high-cost, long-run, label printing manufacturers. Labeltronix announces it has
broken the “quality color label barrier” with the introduction of its revolutionary HD Flexo label printing,
which will be applied to all orders—automatically—at no extra cost.
HD Flexo means “high-definition flexo” color printing, and it produces photo-quality labels. The color
on these stunning labels has a “real-life” look. The mobile showroom was created to give businesses a chance to see first-hand a super-fast, economical, and innovative way to produce their own color-printed labels with a demo on wheels. Since the inception of the Mobile Showroom, ReThink Labels has visited over 50 companies throughout Northern and Southern California.
Labeltronix opened for business in 1993 under a different name, LabelTec. Located in Orange, CA two partners, Dan Blair and Eric Shepard, were considered Value Added Resellers selling printers, scanners, and software to create a total solution for warehouse management. They provided installation, local training, and service.
1995-1st-zebra-solution-center-in-southern-californiaZebra Partner Labeltronix became the first Zebra Solution Center in Southern California. Zebra Technologies was the world’s first thermal printer for on-demand barcode labeling.
1998-distribution-centerLabeltronix becomes a Sensormatic Distribution Center Sensormatic loss prevention and store performance solutions provided optimal merchandise protection and valuable insights into operations to help keep profits high and customers coming back. That’s why over 80 percent of the world’s top 200 retailers trust Sensormatic Electronic Article Surveillance (EAS), Traffic Counting and RFID devices to achieve: Fewer Losses: Reduce losses from all sources including shoplifting, external theft, vendor fraud and administrative error Improved Sales: Improve open merchandising and customer product accessibility while protecting your merchandise from theft Leaner Store Operations: Enhance your store productivity by enabling store associates to focus on customers instead of loss prevention
Labeltronix was the 1st to offer On-Demand Color Label Printing partnering with VIP Technologies. The first of its kind, the VP2020, was desktop label printer that delivered brilliant color labels for most label applications. A great color label printer for manufacturers or brand owners who have a wide portfolio of products marketed in many diverse markets and for private label.
Labeltronix made history by being the first in Southern California to operate a digital printing label facility. Digital printing was completely new and HP launched the Digital Indigo press.
Using lean manufacturing principles, Labeltronix is helping companies become profitable in today's economy with its innovative Lean Labeling program. Available only at Labeltronix, Lean Labeling is a breakthrough concept. Taking the best ideas from lean manufacturing, Lean Labeling is a combination of the latest in label manufacturing technology and new thinking.
To come up with the novel idea of Lean Labeling, Labeltronix interviewed customers asking them what they wanted in a label company. Taking the results of these interviews, they developed their program and bought state-of-the-art equipment, all digital in format with quick set-up times.
This dedication paid off in 2006 when Labeltronix won a national award from Converter magazine for their innovative approach to helping customers with their Lean Labeling concept.
After years of work looking at our quality management, Labeltronix was ISO Certified. This means an organization has met the requirements in ISO 9001. ISO 9001 is focused on meeting customer expectations and delivering customer satisfaction. ISO 9001 evaluates whether your Quality Management System is appropriate and effective, while forcing the organization to identify and implement improvements.
Continuous improvement assures our customers benefit by receiving labels and service that meet their requirement, and that deliver consistent performance.
Fast growth, a focus on top quality, and the success of the company’s trademarked Lean Labeling® program prompted the move to the new headquarters, which will add capacity for Labeltronix’ customers from wineries to manufacturers in the food, personal care and nutraceutical industries.
“We are so thankful to our customers, whose ongoing vote of confidence in Labeltronix has allowed us to make this major move,” says John Trail, Labeltronix President. “With our new facility, we are able to expand our digital and flexo printing even further to add capacity and capabilities for our loyal clientele—and new customers, too. We look forward to adding new equipment in the near future.”
The Anaheim Chamber of Commerce recently named Labeltronix, Southern California’s leading producer of high quality wine, food and consumer product labels, as the city’s 2013 Anaheim Manufacturer of the Year.
The company—which has grown at an annualized rate of 30% in recent years—stakes its reputation on having the highest quality printing in the industry, helping its clients advance their brands, and being an innovator.
ReThink Labels, a division of Labeltronix, builds on the long-standing reputation of Labeltronix as a source for top quality label printers and supplies. ReThink Labels provides on-demand label printing solutions that brings companies a cost-effective solution to print and customize their own packaging and product ID labels.
Labeltronix is the first company in North America to receive the Digicon Series 3 press with the Big Foot Flat Bed module from AB Graphic International.
The “Big Foot” hot foil and embossing stamping module uses 50 tons of pressure to lay multiple foil colors and raises embossing to a new level. It has a rotatable foil head that can foil across and along the web allowing our wine customers the ability to choose from a wider array of foil options, and gain impact with deeper embossing and debossing.
Less than two years after the launch of the ReThink/Epson partnership, Epson names ReThink Labels as a Premier Partner. Epson’s premiere designation recognizes the success ReThink Labels has had promoting the Epson ColorWorks printers through its “ReThink Your Labels with Epson” campaign that raised awareness about the fact that companies can now print their own high-quality color labels for packaging and direct-to-consumer sales.
“Offset quality” is the printing industry’s gold standard. Until now, that quality was only attainable from high-cost, long-run, label printing manufacturers. Labeltronix announces it has broken the “quality color label barrier” with the introduction of its revolutionary HD Flexo label printing, which will be applied to all orders—automatically—at no extra cost. HD Flexo means “high-definition flexo” color printing, and it produces photo-quality labels. The color on these stunning labels has a “real-life” look.
The mobile showroom was created to give businesses a chance to see first-hand a super-fast, economical, and innovative way to produce their own color-printed labels with a demo on wheels. Since the inception of the Mobile Showroom, ReThink Labels has visited over 50 companies throughout Northern and Southern California.
What does People, Passion and Partnership mean?
You can have a great plan and a great business but it takes people to bring it to life. We are in the people business first and the label business, second.
You have to love what you do. Passion shows and it’s contagious.
It’s hard to have success without a mutually beneficial partnership with both suppliers and customers. Partnerships need to be based on integrity, communication, and understanding each other’s needs.
John Trail, President
Dan Blair, Partner
Eric Shepard, Partner
On May 21st, the employees of Labeltronix got to celebrate this momentous occasion with a live performance from The Grilled Cheese SoundWich. Labeltronians were served lunch from The Lime Truck and got to partake in games like giant jenga and corn hole. The celebration was marked with an endearing speech by the three owners; Dan, John, and Eric.
We are excited to announce that we are throwing a huge “giving back bash” with the goal of raising funds for two local organizations that are near and dear to our hearts. This three hour event includes an outdoor concert featuring Grilled Cheese SoundWich, a six piece band performing Rock and Pop favorites from the 80’s to today!!! There will also be a Family Festival and Resource Fair onsite for everyone to learn more about the incredible resources within our community.
100% of the proceeds from this event will benefit RAD Camp and HoopStars, two local non-profits that serve people with special needs. Buy Tickets or Donate by going to www.celebrationinthepark.info
Labeltronix Marks 25 th Anniversary, once known as the “Little Company that Can”, is not so little now.
Built by Values and People, the Old-Fashioned Way
Founded in Orange by Dan Blair and Eric Shepard, Labeltronix first sold printers and labeling supplies. A decade later, the company opened its state-of-the-art digital label manufacturing facility.
Labeltronix was the first digital label printer in southern California. Today, it occupies a world class 50,000-square-foot facility with digital and flexographic printing and finishing presses, and a uniquely customer-focused education center.
“We’ve prided ourselves on building from scratch and doing it the good, old-fashioned American way,” said John Trail, President and Managing Partner with Shepard and Blair. Labeltronix has never had outside investors; rather, the partners reinvested every year into their people and business.